You may or may not have known this but I run Digital Comic News, a blog about digital comics. The blog has been running for about a year now. I started it for two reasons: networking and to have another income source. While it has allowed me to meet and interview some digital creators it hasn’t exactly been a gold mine.
In order to make money with any kind of blog or web site, you need traffic. This is especially true if your blog sports any type of ads which DCN does. The traffic to the blog hasn’t been bad but as they say: “Content is king”. The content for DCN is mostly press releases and therein lies the problem. You see if comic-related blog gets the same press releases. So while “content is king” is true, having original content is even more important.
Which brings me to the title of this post. I realized the traffic to DCN wouldn’t increase unless I changed the content. So now I’m focusing more on putting up original content in the form of interviews and articles. I realized what I was doing with the blog wasn’t working so I changed it.
It seems like common sense but sometimes we need to take a step back from something, access it honestly, and change what isn’t working in order to produce different (and hopefully better) results.