Since opening worldwide, the summer blockbuster (even though it is officially spring time, the summer movie season practically starts in spring now) THE AVENGERS has made Disney and the people responsible for the movie a lot of money (well, except for Jack Kirby and Don Heck’s families but that’s another story). And rightfully so. They- well, mostly co-writer and director Joss Whedon- has created Disney / Marvel’s best superhero movie next to SPIDERMAN 2 and X-MEN: FIRST CLASS.
With millions of people flocking to theaters worldwide, Marvel Comics (who is owned and operated by Disney) missed- yet again- a golden opportunity to potentially enlighten movie patrons on the source material for this blockbuster. An opportunity which could have led potential customers to comic shops and digital comic sites.
What if Marvel Comics put together a promotional comic which featured pages from Stan Lee and Jack Kirby’s classic THE AVENGERS #1 and THE ULTIMATES #1, along with information on how to purchase not only these comics but other comics from both comic shops (which would include a directory of every comic store worldwide with their addresses and web site URLs) and online digital comic sites like Comixology? Hell, if they wanted to save even more money, they could just put together an oversized promotional card with images from the two aforementioned comics with some text explaining who they are and highlights of their history while on the back would be URLs to the Comic Shop Directory and online digital comic sites.
They wouldn’t need to use expensive cover or paper stock to print either option on. Nor would they need to hire someone to hand these out. Theater clerks could do this simply by giving ticket buyers a copy at the counter. Granted, some attendees simply wouldn’t care about reading through it. But some would. And I think I can safely say over a million would at least look through it. What if only 100,000 of those who did look through it visited their local comic shop and /or visited an online digital comic site to see what they had to offer? Wouldn’t it have been worth the cost considering without the source material, there never would have been THE AVENGERS to begin with?